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3 stories · Music, screens and what everyone is watching.
A primary school teacher who recorded a chorus on her phone during a lunch break has watched it become one of the most streamed tracks of the season after a dance trend picked it up. She has kept her teaching job for now and says the class helped write the second verse. Record labels are reportedly circling.
Forty thousand people gathered in a stadium to sing a single song in a language almost none of them spoke, learned phonetically over six weeks through a phone app. Organisers say the aim was to see whether shared effort mattered more than shared understanding. Most participants described it as the most emotional evening of their lives.
Cassette sales have hit their highest level in twenty years, driven by young listeners who never owned one the first time round. Shops say the appeal is not sound quality but effort: a tape takes time to make and cannot be skipped. Several artists now release tapes before streaming.